Lessons Learned and Best Practices

1. Customer Management Trends in Business
A ten-year longitudinal study by Moira Clark, T. Harrington, and A. Myers highlights emerging trends in marketing, emphasizing the management of the customer journey for improved experience and business performance.

Key Takeaways:

  • Importance of managing customer journey.
  • Trending marketing strategies for improved customer experience.
  • Enhancing business performance through customer-centric approaches.

2. Innovative Strategies in the Tourism Industry
Croitoru Adina-Gabriela and Firoiu Daniela suggest innovative strategies in the international hotel chains, serving as best practices not only in hospitality but also applicable across various sectors to enhance competitiveness (Croitoru Adina-Gabriela and Firoiu Daniela).

Key Takeaways:

  • Adoption of innovative strategies for competitiveness.
  • Applicability of these strategies beyond the hospitality industry.

3. Service Innovation for Customer Satisfaction
Lance A. Bettencourt’s work provides tools for creating innovative services that satisfy customer needs, underlining the importance of service innovation in different industries.

Key Takeaways:

  • Tools and methods for service innovation.
  • Focus on meeting customer needs to unlock growth.

4. CRM Implementation in Financial Services Networks
Malte Geib analyzes the challenges and recommends five steps for successful Customer Relationship Management (CRM) in financial services business networks.

Key Takeaways:

  • Five steps for successful CRM implementation.
  • Overcoming challenges in joint CRM systems.

5. Marketing Philosophy of Peter Drucker
W. A. Cohen offers insights into Peter Drucker’s marketing philosophy, emphasizing the customer and market focus over profitability (W. A. Cohen).

Key Takeaways:

  • Marketing as a driving force of business.
  • Emphasizing customer and market focus over profitability.

6. Business Process Innovation with Lean Six Sigma
Daniel Jr. Dasig presents a case study on Lean Six Sigma methodology implementation, highlighting its positive impacts on productivity and efficiency (Daniel Jr. Dasig).

Key Takeaways:

  • Positive impacts of Lean Six Sigma on productivity and efficiency.
  • Continuous process improvement and documentation of best practices.

7. Ethical Marketing in Healthcare
Mohammad Imran Jaffrey discusses ethical and innovative marketing in healthcare, focusing on patient empathy and personalization for service improvement.

Key Takeaways:

  • Importance of patient empathy and personalization.
  • Regular staff training and feedback assessment for service improvement.

8. Crisis Management in Service Organizations
Elissar Toufaily and T. Zalan develop an empirical framework of crisis management, focusing on dynamic co-creation of service ecosystem well-being and resilience (Elissar Toufaily and T. Zalan).

Key Takeaways:

  • Co-creation of service ecosystem well-being.
  • Building resilience in service organizations.

9. Knowledge Management in Lean Six Sigma
Milena Rajić, P. Milosavljević, Dragan Pavlović, and Zorana Kostić emphasize the role of knowledge management in capturing organizational insights and best practices within Lean Six Sigma (Milena Rajić et al.).

Key Takeaways:

  • Role of knowledge management in organizational excellence.
  • Capturing and utilizing organizational insights and best practices.

10. Business to Business Marketing Techniques
Philippe Malaval and Christophe Benaroya provide an operational guide on marketing techniques and tools for professional targets, including e-communication trends.

Key Takeaways:

  • Adapting marketing techniques to professional targets.
  • Recent trends in e-communication and internet use.

11. Knowledge Management in Intelligent Service Optimization
Andrzej Wodecki proposes a framework for optimizing the business value of intelligent services, integrating management and machine learning engineering best practices (Andrzej Wodecki).

Key Takeaways:

  • Collaboration between managers and engineers.
  • Methods for continuous monitoring and improvement of services.

12. Digital Marketing Impact in Online Transportation
Franycia Maria Pangkey et al. investigate the influence of artificial intelligence and digital marketing on consumer buying intention in online transportation, offering practical insights for service organizations (Franycia Maria Pangkey et al.).

Key Takeaways:

  • Positive effect of AI and digital marketing on buying intention.
  • Insights for service organizations in business development.

These studies provide a rich source of lessons and best practices in various business areas such as management, marketing, innovation, and customer service, offering valuable takeaways for implementation in different business contexts.

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